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This book provides both inspiration and a road map for leaders and change agents in today’s complex organizations seeking to engage in more sustainable and responsible business practices, while at the same time driving innovation and business success. Like a complex and intricate form of dance, the practice of corporate responsibility and sustainability is as much an art as it is a science. It is the human factor that stands between the unsustainable trajectory of the present and a future sustainable world, not just the science, engineering or technology. It is only through people that the innovations of greater sustainability and responsibility will be diffused and adopted within our corporations, our governments, and ultimately throughout our world.
Following on the international success of The Natural Step for Business, Dancing with the Tiger takes a deeper look into the stories of highly successful organizations, including Starbucks and Nike, and the leaders and change agents within them who are mastering the choreography of sustainability in order to keep their high performance edge.